Animation and Video Editing course

3 Essential Elements of a Successful Explainer Video - Video Marketing Secrets

If you are considering producing an explainer video, you should ensure that your investment does more than just entertain; it should do serious business.

Get best Video Editing training at TGC India. So, what distinguishes the winners from the losers? After many years of working on these projects, I've discovered that all truly successful explainer videos include:

1. A Script That Is Clear and Concise

2. Skilled Voice Over

3. Prominent Placement in Webpage Design

There isn't a single mention of "quality animation" in that list. It's not that the animation quality isn't important; quite the contrary, it is. The problem is that animation is very much an artistic element, and different styles appeal to different people. TGC India comes in the list of top Best Animation colleges in delhi.

Your favorite animation style may appear mediocre to your clients.

"As long as the animation looks professional, adds meaning to spoken elements, and is consistent with your branding, it is essentially just eye candy."

As a result, as long as the animation appears professional, adds meaning to spoken elements, and fits in with your branding, it is essentially just eye candy.

The bottom line is that if the underlying message is clear, concise, and properly presented, even those who aren't blown away by the animation will find value in your video.

The first step toward accomplishing this is to have a:

The script that is clear and concise

The script of an explainer video is, without a doubt, the most important aspect of the project. It is the project's beating heart and the single most important factor in your video marketing success.

Keeping this in mind, hire a professional scriptwriter to create your script!

This isn't to say you shouldn't be involved in the process, but an outside perspective on your product/service/message is much more likely to produce a script that resonates with first-time viewers of your video.

Use a professional script writing service if one is available. This allows them to use their expertise to create a high-quality product from the ground up.

Remember, the message is the most important thing; everything else is just eye candy!

Of course, once you've established a clear message and a compelling call to action, the next step is to ensure that you use a:

Professional Voice-Over Services

Not all voices are created equal, and the truth is that most of us lack the skills required to effectively narrate a video.

"Professional voice talent is not expensive, and a small investment here can make a significant difference in the result of your video."

A professional voice artist can bring your message to life, instill trust in listeners, and ensure key details in your video are easily remembered.

Even better, there is a huge variety of voice talent to choose from, making it simple to find a voice that matches your brand.

You wouldn't accept amateur animation in your video, so isn't the voice that conveys your message even more important?

The professional voice talent is not prohibitively expensive, and a small investment here can have a significant impact on the outcome of your video.

prominent placement in web page layout

Your video is brimming with marketing potential once the script, voice-over, and animation are completed. However, for it to have the desired effect, visitors to your website, blog, or social media channel must be able to find it in the first place.

As a result, don't make people search for your video. Ensure that a visitor can see it as soon as they land on your site without having to scroll down or navigate to another page. Make the video large and prominent, with a large, idiot-proof play button!

"Make it difficult for people to find your video. Make the video large and prominent, with a large, idiot-proof play button!"

Place a call to action button near the video for even more impact. As a result, once someone has watched it, you make it simple for them to proceed.

Videos are effective because they are both engaging and convenient. Don't fail at the last hurdle by making it difficult for visitors to find your video or to respond to the call to action.